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Proposal

Let's Go
Adventure Club
App

Mobile App Development (iOS & Android)

Digital Apes
Client Let's Just Go
Prepared by Digital Apes GmbH
Date April 15, 2026

Project Summary

Let's Go has built something real — a community that shows up, books trips, and keeps coming back. The next step is bringing everyone into one place you own and build on. The Let's Go Adventure Club App is that platform — one app on both iOS and Android, purpose-built for how Let's Go actually runs, and ready to grow with you.

Why now? WeRoad is already active in Manchester and London — Let's Go's home cities. They're well-funded, fast-growing, and targeting the exact same audience. Building your own platform gives Let's Go's community a home they can grow into — and the space to press the advantages where WeMeet falls short.

The idea: One place for events, trips, and community — simple, social, and easy to use. We've looked at WeMeet as a starting point and we're going to make yours better from there.

What we're solving

Available on

Core Features Overview

V1 is everything you need to get the app out there and start building your user base. These are the core things that really matter right now.

1. Event Feed

See what's happening near you — cities, regions, trips, all in one feed with smart suggestions.

2. Event Creation

Users create events, you approve them before they go live. Super simple form.

3. User Profiles

Name, photo, events attended, upcoming events — with some social proof built in.

4. RSVP & Tickets

Tap and you're in. Ticket goes straight to your wallet, ready for you to scan at the door.

5. City Structure

Leeds, Manchester, London — and easy to add more cities as you grow. If location is turned on, the app auto-detects your city so you land straight in the right events.

6. Push & Email

Starting with simple event and booking notifications. Personalised, time-based nudges come in a future phase as the platform grows.

Event Feed & Discovery

This is the heart of the app. People open it up, and they instantly see what's happening near them — whether that's auto-detected or they pick a city themselves.

How it works

What each event shows

FieldWhat it does
TitleName of the event
VibeHike, social, trip — so people know what they're getting into
Date & TimeWhen it's happening
Who's goingSee other people who've joined
Quick JoinOne tap and you're in
DescriptionAll the details you send over
WhatsApp LinkJump straight into the event group chat

Messaging in V1: WhatsApp links keep communication flowing from day one while we build the app. Once In-App Messaging is added (see Future Features), the app fully replaces the need for Facebook Groups and WhatsApp — everything lives in one place.

Worth noting: WeMeet does something similar with categories like "Nature & Excursions", "Sports", "Yoga & Wellness" etc. — we'll take that concept and make it work better for Let's Go.

Event Creation & Profiles

Event Creation — Keep it simple

Users can create events themselves. Nothing goes live until you've approved it — keeps the quality up without creating extra work.

Just these fields:

How it works: User creates event → You review it → Approve → It goes live in the feed

User Profiles

Everyone gets a profile that shows:

RSVP / Join System

V1 scope: RSVP covers free events and simple ticketing. Full trip booking with multi-day itineraries, pricing tiers, and payment (the real revenue driver at GBP 595–995 per trip) is part of the Trip Planning add-on — ready to plug in once V1 is live and your audience is on the platform.

Cities, Notifications & Email

City-Based Structure

Everything's organized by city so people see what's relevant to them:

Push Notifications

This is where you keep people coming back. The right message at the right time:

TypeExample
Social Proof"40 people going tonight in Leeds"
Urgency"Last 5 spots left!"
Relevance"New event near you"
New Offer"New trip just launched!"
Seasonal"Feeling like you want some winter sun?"

Email System

Emails that actually get opened — personalized based on what people are into:

Why this matters: Push and email are how you keep people engaged after they've downloaded the app. We'll bake this in from the start, not bolt it on later.

Technical Implementation

Recommended Technology Stack

AreaTechnologyBenefit
Mobile AppReact NativeSingle codebase for iOS & Android
Backend / APINode.js with SupabaseScalable, real-time capable
DatabasePostgreSQLReliable, geo-capable
AuthOAuth 2.0 / Social LoginEasy registration
PushFirebase Cloud MessagingiOS & Android covered
EmailSendGrid / ResendPersonalized campaigns
TicketsWallet API (Apple/Google)Native integration
HostingDigital Apes InfrastructurePredictable costs with plenty of room to grow

Why React Native? One codebase, two platforms. You get iOS and Android without paying for two separate apps. Faster to build, easier to maintain, same experience everywhere.

Project Phases

PhaseContent
1. Discovery & DesignRequirements analysis, wireframes, UI/UX design
2. Development V1All core features (Event Feed, Profiles, RSVP, Tickets, Push, Email)
3. Testing & QAFunctional, performance, and usability testing
4. LaunchPublication on App Store & Google Play Store
5. IterationIncorporate feedback, bug fixes, optimizations

Future Enhancements

V1 is deliberately lean — just enough to get the app into people's hands and start building real momentum. But the exciting part is what comes after. During our conversation you lit up about a few of these ideas, and honestly so did we. This is where the app goes from useful to something people genuinely can't put down.

Where we go next

Some of these came straight out of our conversation — ideas you hadn't considered yet that we think could really set the app apart:

Revenue & Monetisation

Community & Engagement

Operations & Growth

The bigger picture: V1 gets you a platform and an audience. Everything above turns that audience into revenue, retention, and a product that competitors can't easily copy. We'll prioritise together based on what your users are actually asking for.

Quick win — Website: A clean landing page (replacing or sitting alongside Wix) gives you SEO, app-store links, and a public face for the brand. It's a low-effort, high-impact complement to the app — happy to scope this separately if you're interested.

Pricing Overview

Version 1 — Everything you need to launch

This covers all 6 core features: Event Feed, Event Creation, User Profiles, RSVP & Tickets, City Structure, Push & Email. Everything to get the app out there and start building your community.

PhaseScopePrice (GBP)
1. Discovery & DesignRequirements, Wireframes, UI/UX Design1'250
2. Development V1All 6 core features5'950
3. Admin Dashboard LiteEvent Approval500
4. Testing & QAFunctional, performance & usability testing850
5. LaunchApp Store & Google Play publication350
Total V1 8'900

Note: All prices are in GBP and exclude VAT. A detailed quote for each feature will be provided upon request. Prices may vary depending on final scope and complexity.

Future Features — Add what you need, when you need it

These can be added one by one after launch — pick what matters most and we'll build it when the time's right.

FeatureDescription
In-App MessagingDirect messages between participants
Advanced Search FiltersDistance, date, price, participant filters
Payment IntegrationIn-app payment for paid events & trips
Rating SystemRate events and organizers
Admin Dashboard ProWeb-based backend for event management (advanced informations with statistics and more)
Social FeaturesFriends list, activity feed, recommendations
Trip PlanningExtended booking for multi-day trips
GamificationBadges, streaks & rewards
Location-Based PushGeo-triggered notifications when users are near an event
Post-Event Follow-UpAutomated check-in after events, smart surfacing of similar upcoming events based on attendance history
Re-Engagement AutomationWin-back flows for dormant users based on past activity
Review OptimisationSoft in-app rating after trips — routes unhappy users to private feedback, happy users to App Store review

Ongoing Costs (Post-Launch)

ItemDescriptionEstimate / Year (GBP)
Hosting & InfrastructureServer, database, CDN, storage480 – 1'200
Maintenance & UpdatesBug fixes, OS updates, dependency updates1'200 – 2'400
App Store FeesApple Developer (USD 99/yr) + Google Play (USD 25 one-time)~100
Digital Apes

Ready for the
next adventure?

We're looking forward to exploring this with you and bringing the Let's Go app to life.

Company Digital Apes GmbH
Web digitalapes.ch
Contact alain@digitalapes.ch